1. Introduction
• Objective
• Background and History of Singapore Biennale
2. Evaluation of effective use of market mix.
• Product
• Programming
• Packaging
• People
• Partnership
• Pricing
• Place
• Promotion
3. Tourism roles and Economic value
• Place marketing
• Tourist Attraction
• Image Maker
• Animator
4. Conclusion
5. Appendices
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My event - Singapore Biennale 2008
About me
Caroli Yeo Ke'er
0700331B
HTM, T04 (2008/09)
I am a student currently pursueing my Diploma in Hospitality and Tourism in Temasek Polytechnic. This blog presents my report for my Festive and Events Management Project. I hope you enjoy your stay here as I analyse and share my points of view of my choosen event in terms of marketing. :)
0700331B
HTM, T04 (2008/09)
I am a student currently pursueing my Diploma in Hospitality and Tourism in Temasek Polytechnic. This blog presents my report for my Festive and Events Management Project. I hope you enjoy your stay here as I analyse and share my points of view of my choosen event in terms of marketing. :)
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